In business of any sort – and especially sales- if you’re not learning, changing, and growing you’re dying. The market is changing, the clients want different things, your competition is doing more. The guys who are still trying to sell the same way they did last year are getting beaten by those with new skills. This doesn’t happen linearly, but exponentially.
When I had first started selling cars I thought I was pretty good. I had a few Salesman of the Month plaques on my wall, I was making good money, and had started to form a decent client base. I wasn’t the best guy at the dealership, but I worked harder than most everyone and hustled my way to the top. Then a better salesman than me told me I should be sure to go to the Grant Cardone training that was coming up – it would change my life. I was leery, it was a lot of money for a training thing, plus I’d be off the floor not selling for a whole day. I decided to give it a shot and see what happened. Nearly a thousand dollars in ticket and training materials later I walked out of the seminar with my mind blown.
In the coming months my sales numbers jumped well ahead of those that didn’t go, and I wasn’t working as many off shifts and extra hours. I earned back the money I spent on the seminar in less than a week. As much as I love what Grant Cardone does, this experience isn’t exclusive to him. I went to other training seminars that came to the area, usually on my own dime, and took the time and effort to make myself better. I actually used the CDs and training materials I bought. I read the books that I could find on the subject matter. I subscribed to blogs and email lists that had new information and sales tricks.
This holds true for any sort of salesperson, not just me. There is a wealth of available methods to get better. Books, seminars, blogs, email lists you name it.
What are you doing to make yourself better at what you do?
What are you using as an excuse not to?
What is it going to take to realize that you’re going backwards if you’re not moving forwards?
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