Customers vs Clients
I do not use these terms interchangeably.
A customer is someone who uses your product or service one time.
A client comes back to you for all of their needs in anything related to you.
A customer will rarely send you referrals.
A client will speak highly of you to everyone they know.
A customer will leave for a better deal without you hearing a word about it.
A client will ask you if the market has changed and give you a chance before they jump ship.
The best salespeople let their clients be their advertising and lead source and are able to do less of the cold-calling and lead generation parts of the job. These are the salesguys that everyone hates. It’s ok to be hated – you’ll not have time to respond if your clients are keeping you busy.
Are you trying to convert leads into customers or clients? Are you trying to turn customers into clients?
It has taken a long time for somebody to sum it up just like that. Thank you.
[...] will update their prices, and undercut you by a dollar and they’re gone. This is the “client vs customer” debate. You don’t want customers nearly as much as you want [...]
The difference between a journeyman and a master of a craft is their ability to tell subtle differences. I find these tips invaluable.
Whether we know it our not, everyone of us is selling “something” every single day. The more aware we are of being effective at it the better.
I Agree with Derek’s Comments …..
Knowingly & unknowingly we are seliing somethng each day ..every moment ….so to know the difference between a client & Customer is vital.
Our Sales Force ( Marketing) to see as thier role in transitioning
a lead into a prospect,
a prospect into a customer,
a customer into a Client.
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