Defining Success

At the end of the day who decides if you were successful that day? Did you close a deal (or two)? Did you make the cold call you dreaded? Did you get some more leads? Did you do all of those things?

More importantly – If you didn’t, can you still be successful?

I would argue yes. As a salesman your success is your own responsibility, and you certainly will have outside forces who have goals for your production – but those should not be your standards for success. When I was selling cars there was a minimum expectation from higher ups for me to sell 15 cars a month. I was never happy unless I was selling 20. But even on the times when I wasn’t selling, if I was making my phone calls, making appointments, and doing the steps right – even if I wasn’t closing the deal – I felt as though I was being successful. Those two success parameters may seem as though they are at odds with each other, but I am a firm believer in the fact that the process will pay off if you follow it.

When you start to feel unsuccessful you can allow yourself to get into bad habits that will keep you from what has brought success in the past. You’re going to look for short cuts and quick ways to make the deal – even at a long term loss.

Define your own success in everything – and don’t be happy to just have the minimums. I am thrilled with 25-30 views per post on this blog – but that doesn’t qualify as a success for me – I want more. I was happy to sell 15 cars a month but I wanted 20 (and I got it). I’m happy to keep Integrum busy with work, but I want to be so busy we have to hire more people or turn work away.

What can you define your own success in today?


  1. [...] breaking your patterns, being yourself, sweat equity, taking the challenge, investing in yourself, defining your own success, motivation, and being the best (amongst other things). Today I get the opportunity to actually [...]

Leave a Reply