Fear
I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.
And when it has gone past I will turn the inner eye to see its path.
Where the fear has gone there will be nothing.
Only I will remain.
That is the Litany of Fear, from the first chapter of Dune by Frank Herbert
. Fear is the reason that most people don’t get from good to great. Fear is why most people don’t move forward from a comfortable place. As hokey as it sounds, I’ve said this to myself probably once a week since I read the book for the first time 20 years ago. I say it before a stressful meeting, an important sales call, or before resolving a client issue. Simply recognizing your fear and identifying it is often enough to disarm it.
Don’t be afraid, because failure isn’t the worst thing that can happen to you.

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