People are always trying to figure out the formula.  The recipe of repeatable steps to ensure success.  That’s great and all if you just want to be good. Good is enough for most people.  Good gets your paycheck covered and your event attended.  Good gets you the usual pat on the back and minimal critcism.

Great doesn’t have a formula.  There’s no recipe for it, no plan, no path to follow.  Great requires you to stretch outside of what’s expected, to bring in something different, to shake it up.

If you’re putting on a regular event and you have the same set of speakers and topics every time, you’re not going to be great – but you could be good.

If you’re putting together a pitch and you use the same lines as your competitors do, you’re not going to stand out and be great.

If you’re building something and you’re just taking the best parts of other people’s ideas and not doing something innovative you may be good but never great.

Be unpredictable, be dangerous, be great.

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