Get Fired Up – Clients as a Fuel Source

You ever walk out of a meeting with a client feeling like you just got dragged through the mud and then hit by a truck then beat with a stick?

If so, you’re doing it wrong.

It doesn’t matter what goes on in a client meeting, you should walk out of it filled with their passion for their project. If they’re upset at you, or the process, or the product it is because they have a real passion for how things should be. On the other side, a client who is pumped up as you leave loves sharing their passion with you. A client who has vision for their product should be the best fuel you can find. We left a meeting with a client out of state absolutely pumped because we saw how much fervor they have for their new idea.

One of our guys at Integrum recently said of one of our projects “The reason it’s not going well is that no one cares about it or is excited about it.” We had lost the passion for their project that makes them drive so hard towards a really cool application. His next line though shows the way out of it “I do care though, and I want to make this project awesome.”

Talk to your clients, get involved in what makes them so zealous about their project. If you can find a part of that spark, and connect with it as they do – you’ll never want for energy to work on their project – and never want for happy clients.


  1. [...] to sleep before returning on Wednesday. Both Jade and I came in ready to rock on Wednesday and energized by our client meetings so I declared the day “Productivity Wednesday” and started tracking how many [...]

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