In any pursuit of excellence the difference between the 90th percentile and the 99th percentile is all about the details. The results are exponential in gain. Every step up the ladder, every detail you look at that your competition doesn’t gains you more than the one before.
Think about the last time that you felt treated like royalty when you were buying something. How much detail did your salesperson go through to make sure you were happy? Are you going to that level of detail? Are you making sure that every possible angle is covered?
Its more work, its effort, but is your client base worth it?
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