Conrey is for Closers

I’ll let you re-read that again and catch your breath before I move on.

The best brands out there do not sell you – you seek them out. You want to buy from them even with minimal visible effort on their part to convince you of that. Contrast the number of commercials you see on TV for Hondas, Chevys, and Toyotas versus the number of ads you see for Rolls Royce or Maybach. Those are all great cars that will get you to where you need to go functionally but you want the form and style of the latter ones. That’s an extreme example but let’s break down why it works.

Ultimately it comes down to one thing: Rolls Royce (and their analogs across other verticals) know themselves.
They know what they are, what makes them desirable, and what their buyers want. They know that they are the top of their food chain because they perform at a level above and beyond functional. They are flawless in style and performance. For an average user the differences aren’t something that you can really tell, but you know you want them. They go above and beyond to demonstrate, often by literally holding their buyers hands and showing, the most detailed of features so that there is no mistake of what you’re getting.

As a salesman if you know yourself, you’ll be able to identify what makes you so desirable to your buyers, and in time turn them into your sales force. It takes a commitment to excellence that is difficult to hold yourself to, but all great rewards come with a great cost.