I’ve been doing a good bit of reading and thinking lately about targeting bigger clients for Integrum. Bigger names, bigger contract amounts, bigger recognition. I was reminded though in this blog post from Tom Searcy:
Money doesn’t care where it came from. The best way to measure your business success is not by the logos, but by the zeros.”
Its not about the names, the logos, the recognition. Its not about chasing the big names to make a difference for your company. At the end of the day your company doesn’t know the difference between the Nike logo or the Reebok logo, but they’ll notice the size of the check that comes in from your work with them.
Work to close the big deal, not the big name.
More from Conrey
Conrey Recommends
- Ignite Phoenix Is Looking For Local Entrepreneurs! (Tomas Carrillo)
- I am looking for a few good salespeople (The Sales Cooke)
- Arizona is the Hot Spot for Entrepreneurs! (Tomas Carrillo)
