Let go of your fear of failure – you’re going to fail.

Customers can smell fear like dogs, if they know that you “need” a sale they’re going to make it worse for you. You must always be negotiating from a fearless position. If they perceive fear your credibility in your product is going to be shot – “Why is he so desperate for me to say yes? What don’t I know?” You need to project the image of pure confidence, no matter if it was last month since you had someone say “yes”.

Be ready to fail – be willing to walk away if the deal isn’t there – be ready for a “No” – but expect the “Yes” – know that what you’re selling is exactly what they need to solve their problem.

More from Conrey

• Humility
• Magic
• Let the Customer Decide
• Halfway
• Rules of Sales: Rule 6

Conrey Recommends

• Ignite Phoenix Is Looking For Local Entrepreneurs! (Tomas Carrillo)
• Inside Sales Tips — Getting them to call back (The Sales Cooke)
• A Motivated Customer (The Sales Cooke)