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Let the Customer Decide

Friday, July 10th, 2009 - 8:58 am - Sales

“He won’t want that feature”

“He doesn’t care about the fact that we do that”

“That’s not important to him”

Are you sure?  You better be if you’re making those kinds of decisions before you talk to your clients.  You may think that you know what is important to someone else, but you are doing them a serious disservice if you don’t give them the choice to say no to something.  What is the worst that can happen – they say no? Then you get to be right about something.

But you could get a surprise “yes” and find some more business to be had.   Remember the answer is always no until you ask.


  • http://tdhurst.com Tyler Hurst

    Just had a potential agency client explain how they spent thousands (tens of thousands) of dollar on focus groups trying to figure out what people wanted.

    While I understand this approach, can’t we do that for free now? Monitoring and engaging in existing conversations is as easy as ever.

    The conclusions from the focus group, which will always be more honest in a social media setting, would make you laugh, too.