Comments on: Marketing vs Sales: The Salesman http://www.chrisconrey.com/marketing-vs-sales2/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-vs-sales2 Because Second Place is a set of Steak Knives Sun, 20 Nov 2011 04:24:53 +0000 hourly 1 http://wordpress.org/?v= By: Wayne Turner http://www.chrisconrey.com/marketing-vs-sales2/comment-page-1/#comment-2037 Wayne Turner Fri, 26 Feb 2010 14:23:49 +0000 http://www.chrisconrey.com/?p=764#comment-2037 I am on the technical side of sales for a semiconductor company, and a few years ago my boss moved from sales to product planning, which was under marketing. At the next sales conference he said the following: "As most of you know, I recently moved from the sales organization to marketing. After being here for a while and thinking about it, I think I have figured out the difference between sales and marketing. In marketing, you KNOW when you're lying." It took us all a second to figure it out, but then uproarious laughter ensued. I am on the technical side of sales for a semiconductor company, and a few years ago my boss moved from sales to product planning, which was under marketing. At the next sales conference he said the following:

“As most of you know, I recently moved from the sales organization to marketing. After being here for a while and thinking about it, I think I have figured out the difference between sales and marketing.

In marketing, you KNOW when you’re lying.”

It took us all a second to figure it out, but then uproarious laughter ensued.

]]> By: andrewkfromaz http://www.chrisconrey.com/marketing-vs-sales2/comment-page-1/#comment-2032 andrewkfromaz Thu, 25 Feb 2010 00:44:14 +0000 http://www.chrisconrey.com/?p=764#comment-2032 So then my question is what do you do to get sales and marketing working together? I envision a perfect feedback loop, where the sales folks sell on the message and the marketing peeps tailor the message to information they get from the sales, but what are the barriers to this kind of integration? Besides the simplistic desire for praise, of course. So then my question is what do you do to get sales and marketing working together? I envision a perfect feedback loop, where the sales folks sell on the message and the marketing peeps tailor the message to information they get from the sales, but what are the barriers to this kind of integration? Besides the simplistic desire for praise, of course.

]]> By: Kelley Robertson http://www.chrisconrey.com/marketing-vs-sales2/comment-page-1/#comment-2031 Kelley Robertson Wed, 24 Feb 2010 18:54:17 +0000 http://www.chrisconrey.com/?p=764#comment-2031 I was just discussing this topic with someone on Twitter. Part of the problem is caused because they often have two seperate agendas and both sales AND marketing don't understand each other's challenges, goals and objectives. If a company took a risk and successfully integrated these two departments, I suspect that the results could be staggering. Cheers! Kelley http://www.FearlessSellingBlog.com I was just discussing this topic with someone on Twitter. Part of the problem is caused because they often have two seperate agendas and both sales AND marketing don’t understand each other’s challenges, goals and objectives. If a company took a risk and successfully integrated these two departments, I suspect that the results could be staggering.

Cheers!
Kelley
http://www.FearlessSellingBlog.com

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