On Being Professional
In working with a number of small businesses and solo entrepreneurs I’ve noticed there’s a struggle on deciding when to bring in a professional salesman versus doing it yourself. The common theme I’ve heard from my friends and clients is that they don’t “feel like” a salesperson. They don’t feel like they can do the sales game.
In most of these cases, these are people whose greatest sales asset is themselves – they are selling their expertise, their talents, and their skills. In these cases you don’t need a professional salesperson, in fact it will probably hurt you more than help. If you are selling yourself, no one is going to do a better job of that than you.
If you love what you do, or what you are selling in a way that is self actualizing, then that same truth will ring here as well. Most of you don’t need to hire a salesperson, you need to put in the work yourself and unlock your inner salesman.
