Outkicking Coverage

What do you do when you are outselling capacity? Is it a good thing? The proverbial “Good problem to have?” or are you harming yourself long term? A good salesman should be in sync with the production team wherever possible without letting them hold themselves back. The sales force should be the foot on the gas pedal for your production. The production team will usually be the significant other in the passenger seat telling you to slow down before someone gets hurt.

Find that balance to keep both sides happy and everyone wins, but if you’re slowing down – especially in today’s economy – then you will lose ground. Momentum is the most powerful force in business.


  • GeoffieTheKid

    Missing Conrey’s Sales Fu, brudda! Come back!