I received this email a little while ago:
Hi!
We found your blog through our search for great local resources.
We wanted to let you know about Phoenix Design Week. We think you’d be someone who would be interested in both attending and helping spread the word to the community!
All information can be found on our promote page: http://phxdw.com/promote
We’d love if you could post about our event so we can reach as many people as possible. Thanks so much for your contribution to the Phoenix community!
Sincerely,
Phoenix Design Week
http://phxdw.com
Now if I didn’t know the team behind Phoenix Design Week I’d probably have just hit ‘delete’ or ‘mark as spam’ and gone about my day. However, I think that the team has done a great job and taken this event from something that I thought would be yet another failed Phoenix event to something that looks like it is going to be quite awesome. Obviously the story doesn’t end there or else there wouldn’t be a blog post.
Because of the team behind it, I sent back a strongly worded email begging them to read Permission Marketing by Seth Godin and not send out such impersonal/spammy email.
It is a monumental task to promote an event like this, doubly so when it isall through volunteers and grassroots efforts, but I really feel like the team and PhxDW could have done better.
They are among the most socially connected folks in the Phoenix community, ask on Twitter, have the volunteers each as 5 or 10 people they know personally to write a blog post, send out a press release to the traditional media outlets, etc etc.
In a stunning stroke of redemption Mark Dudlik sent back a very personal email apologizing and explaining what they were doing. Even better, they’ve stopped doing it that way and have started to ask for help in a more personal way. Please help support these guys and girls who are working to bring an awesome event to Phoenix for the community as a whole. Help out where you can and thank Mark and the others who are working to make it happen.
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