What to Remember
Remember every client you’ve ever won – but forget the work it took to get them.
Forget the ones you didn’t win – but remember why.
Remember everyone that sent you a referral, even the ones that weren’t deals.
Forget about all the people who promise you future referrals or leads if only you just work cheap this one time.
Remember every good press piece that you or a client receives – post them somewhere to celebrate.
Forget the bad press but learn from it so you don’t get more.
Remember everyone who ever helped you out or gave you good advice.
Forget all the bad advice and who gave it to you.
Remember every close that’s been used on you or you read in a book.
Forget the ones that didn’t get you to buy, if you didn’t buy they won’t either.
Remember to take the time to enjoy your job.
Forget all the long hours late at night or on the road.
Remember that you’ve got the best job in the world – making sales and making it happen for your company – regardless of your title.
