Selling in a “Down Economy”

Lots of people on various social networks are asking how the Down Economy is affecting salespeople. I’m going to step out on a limb here and speak for everyone: The good salespeople are still doing well – the average to poor ones are struggling.

Yes its more difficult to close deals right now as people are more watchful of their pennies and dimes. But they still want/need your product. You just may have to slow down a little, be a bit more patient and understanding with them. It will take more salesmanship now, you’re going to have to step your game up. You’re going to need to use closes you haven’t broken out in a while. You’re going to need to be better at follow up and more importantly follow through than ever before.

The best ways to get through this without eating a ton of negative energy?

  1. Turn off the news – Newscasters get paid to scare people.
  2. When people ask how bad it is for you, respond with something like “I don’t know what all the fuss is about, I’m still doing great”
  3. Remember that people are buying – there are deals to be had.
  4. Use it to your advantage – tell clients that now is the time to buy because things are going to be better and therefore more expensive later.

Lesson for today: The economy is no excuse for failing.


  1. Three rules of sales:

    1. ABC = Always Be Closing
    2. Don’t pitch the bitch
    3. Don’t write wood

    Complements of Boiler Room.

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