It is easy to give up. Walk away and say that you’re just not going to be able to do it:

“The economy is too bad”
“People just aren’t spending money right now”
“There are no leads”
“No one is answering the phone”
“blah blah blah whine”

Those are all bullshit excuses for giving up. Take the challenge, make the extra effort to be successful when it is hard and most of your competition is busy throwing lines like that out.

So what that most people aren’t buying – some people still are so find them.
So what that the economy is bad – then really amp up your value proposition.
So what that no one is answering the phone – then you need to call more often and at different times.

Don’t back down from the challenge now, because anyone can be a good salesman when times are easy – but great salesman are made when times are hard.

More from Conrey

• Let the Customer Decide
• The Most Interesting Man in the World
• Magic
• Being You
• Selling Past the Close

Conrey Recommends

• Have You Made the Shift? (The Sales Cooke)
• The KatieDoes Conference (katiecharland)
• Selling Fundamentals — The Relationship (The Sales Cooke)