The Bar is Raised
The bar is only getting higher every day.
You used to be able to pretty good at one part of your job to stand out from the crowd. Have slightly better customer service? Have a 24 hour phone line? You won the game if that was your model 20 years ago – be the least painful option.
Then you had to be excellent at one part of your business to stand out. Win awards, get recognized, be brilliant. That is how you stood out 10 years ago, by being a better option.
That doesn’t work anymore. Being brilliant is no longer a differentiator, it is expected. It’s the minimum level needed to be truly successful and sustainable. Buyers are looking to only spend their money on the things that will give them the best result, the best experience, the best return. This is double so as the recession continues globally.
If you are not absolutely brilliant at what you do, and you don’t show that to your clients, you are losing. Start to show your awesomeness now if you have it, and if you don’t – it’s time to change what you do.
