As part of my “reclaiming my commute” push, I’ve been listening to Punk Marketing on audiobook this week. This is not an old book, it came out in February of 2007, but the sense of how dated the examples and references are are amazing after just 3 years.
Myspace was still huge, Twitter didn’t exist, the iPhone didn’t exist, and the TV ads and other campaigns are long forgotten by now. And the cell phone companies they reference, Cingular and Alltell, no longer exist.
Remember that when you think that Facebook or Twitter are going to continue to be the dominant social network in the future. When you think that you will continue to be the dominant player forever, you’ve already lost the future.
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[...] is Chris Conrey’s “Conrey is for Closers”. In his most recent article “Time Flies” he talks in part about the evolution of communication methodologies. Remember [...]