Remembering the important details of your clients is an underrated way to endear yourself to them and earn repeat business and loyalty.
Remember their kids names, and ages, and how many there are.
Remember where they work, what they do, how long they’ve been there.
Remember their likes and dislikes about food, politics, music, sports, etc
Remember why they did or didn’t buy from you
Remember what times they are usually in the office so you’re not calling while they are at lunch or in a regular meeting.
And here’s the best part – there’s no reason why you can’t write all of these things down so that you can have them ready when you talk to them next – because you never know when they’ll come back to you.
More from Conrey
Conrey Recommends
- Ten Super Lessons from a “Supersalesman” (The Sales Cooke)
- Successful Selling is Not in Your Head (The Sales Cooke)
- Your Value is Really Their Story (The Sales Cooke)
